No.23 August 2022

Our journal: the heart of the international scientific community

Article icon
Editorial

Dear readers

Time goes faster and faster: today we realize that our journal CARDIOMETRY becomes 10 years old! Is this period of time short or long? Comparing with the history of our planet Earth, it is rather an early age.

Article icon
Original research

Cardiometric support of visual kinetic modeling

The article presents an experimental confirmation of the validity of the hypothesis that there are optimal combinations of such VKM varieties as GSM, KS and MAC.
Article icon
Original research

Cardioncology of children’s patients: an interdisciplinary approach to treatment and supportive therapy

The paper investigates the features of an interdisciplinary approach in the field of treatment and supportive therapy of pediatric patients with oncological diagnoses having concomitant problems in the field of cardiology.
Article icon
Systematic review

Antidepressant’s long-term effect on cognitive performance and cardiovascular system

The nature of antidepressants and their adverse effects should be considered when treating severe depression in individuals with psychotic symptoms. Antidepressant prescription rates have risen steadily over the last 30 years, affecting people of all ages.
Article icon
Original research

A study to assess the effectiveness of Intradialytic Stretching Exercises on Leg Muscle Cramp among Hemo Dialysis Patient

Hemodialysis is a continuous treatment that might result in problems such as hypotension, leg muscle cramps, disequilibrium syndrome, and nausea. The most effective treatment is passive stretching of the shortened muscle. Stretching has numerous health benefits, including increasing stamina, relaxing the body and mind, improving focus and concentration, and lowering the chance of injury.
Article icon
Original research

Effectiveness of Isotonic Exercise in Reduction of Muscle Cramps among Hemodialysis Patients in Dialysis Unit

Kidney is a vital organ and the main function is to remove waste products and excess water from the blood. Different kidney pathogenesis challenges the function of human body and puts human life danger.
Article icon
Original research

Effectiveness of Swallow Therapy on Swallowing Ability among Patients with Cerebrovascular Accident

Cerebrovascular accident occurs when the blood supply to the brain is disturbed in some way. As a result the brain cells are deprived of oxygen. It is also known as stroke. It is being observed as a rapidly growing problem and an important cause of illness and death in Saudi Arabia.
Article icon
Original research

Effect of Allium sativum on blood pressure among hypertensive clients: An Interventional study

In India greater than over a hundred and forty million human beings are believed to be stricken by excessive blood stress within side the U. S. and the range is anticipated to go the 214 million mark in 2030.
Article icon
Original research

Covid-19 pandemic and Work from home as the new paradigm of human resource management for digital India

Work from Home (WFH) as a concept of Human Resource Management has been relatively new to Indian corporate culture and confined to comparatively few business sectors.
Article icon
Original research

Quintessential leadership of 21st century – paving through the pandemic

Organizational Leaders need to respond quickly to crises with their innovative ideas using the nascent technology. During times of crisis (Pandemic – COVID 19), this is relatively challenging due to the situation’s lack of knowledge and uncertainty.
Article icon
Original research

Circuit Breaker Effects on Market Players Psychology and Behavior

Since the Black Monday of 1987, Stock Markets worldwide have adopted several financial regulatory measures to cease the free flow of market crashes during times of extreme volatility. Circuit Breakers, a.k.a trading curb is a regulatory instrument that halts trading and stabilizes the extreme volatility.
Article icon
Original research

After-COVID era: Workplace 4.0 as the new revolution of employee experience

Analysis of the shift from Employee Engagement to Employee Experience, its effect on Organization Efficiency, and impact on Employee Advocacy. It aims to reframe human resource practices that fit better in the modern workplace.
Article icon
Original research

An intensification of sustainable eco-friendly sisal fiber crafts in healthcare industry

India’s rich cultural diversity and heritage provide a unique and huge resource for developing craft products. India is one of the important suppliers of handicrafts to the world market. The industry is mostly spread in rural and urban areas, highly labor-intensive, and cottage-based decentralized industry.
Article icon
Original research

Importance of Toy Play in Special Education for young children: Perspectives and Approaches

Special needs children have different needs compared to typically growing children in various aspects of life. Their learning is hampered due to the difficulties they face in the normal way of learning. Special education practices have been adopting various play-based methods to address special needs children’s difficulties and needs.
Article icon
Original research

Psychology of consumer: study of factors influencing buying behavior of millennials towards fast-fashion brands

India is a growing economy, and fast fashion has boomed over recent years since it has been following trends and targeting the correct audience, i.e., millennials. This research aims to analyze the factors that influence the buying behavior of millennials towards fast fashion brands.
Article icon
Original research

Empathy marketing during COVID-19 pandemic: decoding the impact and effectiveness on the brand image

For brands, empathy can create a customer persona, which can help in effectively targeting their consumers. In terms of marketing, however, it means asking what customers truly value rather than what will sell. Moreover, by creating content that evokes empathy, consumers are more likely to take action – sharing, responding, and even prompting change within their communities.
Article icon
Original research

An empirical study on the relationship between financial literacy and emotional biases

Purpose of the study: This paper aims to establish a relationship between investors’ financial literacy and emotional biases in India. Financial literacy holds tremendous importance for making systematic financial choices and decisions.
Article icon
Original research

Handling and Protecting Medical Organizations and Patients’ Data in the Age of Technology

This paper aims to examine the effectiveness of the data protection strategies carried out by managers across various organizations, including medical, and determine their awareness about data protection laws. It examines the role of the General Data Protection Regulation (GDPR) or Personal Data Protection Bill, 2018 in India, determining the measures taken by HR Manager in handling the processes of employees’ data and the organization’s strategy.
Article icon
Original research

Relationship Transparency-Trust Cycle: A Matter of Trust and Competency for Frontline Managers

The effectiveness and competencies of a frontline manager are of utmost importance. Study maps the phenomenon of relationship transparency-trust cycle in business marketing. Additionally, it develops a framework for organizations and managers to implement.
Article icon
Original research

The Coming of Age of Independent Music Artists on Social Media: an Analysis of Personal Branding Strategies employed by Indian Independent Artists on Social Media Platforms

The main objective of this paper is to understand the different tactics and platforms used by independent artists successfully to promote themselves as a brand and garner attention to their music, building a fan base. The platforms include social media and other platforms and also understand the most favorable platform for promoting oneself as an artist.
Article icon
Original research

A study on the determinants of learner satisfaction in moocs

Objective – This paper aims to study how different variables influence learner satisfaction regarding online learning through Massive Open Online Courses (MOOCs). Course Structure, Course Quality, Interaction, and Learning Implementation are the independent variables considered in this study to determine Learner Satisfaction.
Article icon
Original research

Consumer behaviour towards Healthy Nutrition

Consumer buying behavior towards packaged fruit juices has seen a sea change over the years. With rising concerns regarding health and fitness, people have become more conscious about their diet and the quality of food and beverages they consume.
Article icon
Original research

Digital Infrastructure Management-Challenges and Opportunities in Post Covid Era

Digital Infrastructure Management-Challenges and Opportunities in Post Covid Era are analyzed in this paper. The 2020 pandemic has been the most serious issue in medical as well as humanity’s history. It has impacted various lives in one way or another.
Article icon
Original research

Employee engagement in the era of remote workforce: role of human resource managers

The study aims to find the different roles of Human Resource Managers on employee engagement in the era of the remote workforce. With many companies undergoing a digital transformation, the number of employees working remotely across different industries increases.
Article icon
Original research

Study of factors influencing online purchase intention of electronic household products

The paper aims to study the impact of various factors influencing consumer household electronic product purchase intention on online platforms. Hundred and eighty-six filled responses were considered for the study with the help of a structured questionnaire.
Article icon
Original research

Study on Customer Motivation in Choosing Resort Hotels (Using Push-Pull Theory), during Covid-19 Pandemic: Case of Karnataka

With a globalized world going into complete or partial lockdown, owing to COVID-19 pandemic situation, overall impact on economic growth, human-life, and businesses are difficult to analyze, both in short and long-term.
Article icon
Original research

Impact of COVID-19 on the Indian ICT Industry

Due to the COVID-19 crisis, a continuation of business has become problematic. Most economic activities have shut down with huge losses. People at home, online businesses, video conferencing, movies on OTT platforms and e-learning, are the new normal. Seamless connectivity solutions are crucial.
Article icon
Original research

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

In this paper, we are trying to understand the consumer behavior on the Ready-to-cook (RTC) food products that belong to the sector of convenience food products. In India, the consumption of ready-to-cook products increased drastically after urbanization.
Article icon
Original research

A social constructivism approach to learning digital technologies for effective online teaching in Covid-19

Use of digital technologies can enable effective e-learning. In this paper the authors have compared cognitive constructivism approach and social constructivism approach to enable school teachers to use digital technologies for online teaching in Covid-19.
Article icon
Original research

Examining Onboarding Experience through the Lens of New Employees’ Expectations after Covid-19: An Empirical Study

Onboarding is an established process in an organization that can span from 3 days to 1 year. Onboarding entails functional induction and professional socialization of the new employee in the company’s environment. It helps the employee to learn about the behaviors and expectations required for the position.
Article icon
Original research

Primary health care centers Physicians’ satisfaction toward COVID-19 management in Asser Region, Saudi Arabia

The presence of extensive workload and pressure associated with COVID19 has resulted in a lot of mental and physical trauma in primary health care physicians (PHCC) across the world.
Article icon
Review

Celebrating 10 Years in research publishing: scientific traditions of Open-Access Journal CARDIOMETRY as the mirror of fundamental and applied biomedical problems

The 10th anniversary of the international journal CARDIOMETRY is a good opportunity to summarize achievements and highlight the important milestones in the life of the journal with respect to the contents of the journal associated with most advanced research information about the topical issues in cardiology and allied sciences biology and medicine.
Article icon
Original research

Evolution of the cardiac analyzer “Pulse” and the mobile medical devices

The basis of one of the areas in biomechanics, associated with the development of hemodynamics and fluid mechanics of the heart muscle, has been the use of new fiber-optic sensors, previously developed to solve some engineering problems.
Article icon
Original research

The role of new medical technologies in the relief of chronic pelvic pain and the rehabilitation of reproductive function

The low efficacy of ongoing conventional therapy and a significant decrease in the quality of life in patients with reconstructive plastic surgery (RPO) on the pelvic organs (PO) due to tubal-peritoneal infertility (TPI) and chronic nonspecific salpingo-oophoritis (CNSO) requires searching for new, promising methods of non-drug treatment, in particular, taking into account the regional characteristics of the Republic of North Ossetia-Alania and its natural resources.
Article icon
Original research

Level of Delirium and its Contributing Factor among Patients in ICU

Delirium is an acute state of confusion characterized by a rapid onset, usually within hours to days, with changes in consciousness and cognitive changes. Delirium may also present as a form of agitation in intensive care patients. Delirium can affect up to 80% of patients in intensive care units and increase their length of stay and cost of hospitalization.
Article icon
Original research

Assessment of the Knowledge and Self- Care Practice on Hypoglycemia among Patients with Diabetic Mellitus Attending Medical Opd at Smch

Hypoglycemia is a clinical emergency that needs to be recognized and treated promptly to avoid organ damage and death. Knowledge of hypoglycemia prevention is an essential step in self-care practices due to the fact knowledgeable individuals are much more likely to practice hypoglycemia prevention. Prevention of hypoglycemia relies on adequate awareness and rightself-care.
Article icon
Original research

A School-based survey among Adolescents on Dietary pattern, Exercise, and Knowledge of Cardiovascular risk factors (ADEK) Study

Cardiovascular disease is a global emerging problem and its risk starts in children and adolescents. Adolescents have modifiable cardiovascular risk factors that have been found globally, and nationally, and early intervention programs may be able to lower these risks for both individuals and populations. Accurate risk factor evaluation at the individual level is crucial in this situation for the prevention of cardiovascular disease.
Article icon
Original research

Multi Interventional Strategies on physiological and biochemical parameters on Polycystic Ovarian Syndrome – A Pilot Report

Polycystic ovarian syndrome (PCOS) is a heterogeneous, chronic endocrine disorder commonly diagnosed in women of reproductive age. It often manifests with some or all of the following symptoms: menstrual dysfunction, infertility, hirsutism, acne, and obesity.
Article icon
Original research

Birthing ball technique and Sacral Massage on Maternal and fetal wellbeing: An Experimental-Pilot report

The most ambitious dream of a woman in her life is giving birth. Child birth is a thrilling, exciting, revealing and life changing experience among women.A variety of factors affect the intensity and amount of pain experienced by women in labour.
Article icon
Original research

Review of Early Impact of COVID-19 on Indian Agricultural Economy and Disturbances in Food Supply Chains

Many economists believe that COVID-19 poses a serious existential crisis for Indian rural communities. Analysis of the performance of the agriculture sector in the last few months reveals that agriculture and allied sectors can give new momentum to the Indian economy.
Article icon
Original research

Postmodernism and its emotional impact: The American T.V. Show, ‘Family Guy, as a Politically Incorrect Document

Postmodernism is a movement that grew out of modernism. Movements in art, literature, and cinema focused on a particular stance. The visual artists who created entertainment focused on expressing the creator herself/himself beginning from German expressionism to modernism, surrealism, cubism, etc.
Article icon
Original research

Implications of GDPR on Emerging Technologies in Healthcare

In the present digital era, organizations worldwide, including healthcare institutions, are facing several opportunities and challenges in safeguarding and preserving significant data that are essential in the efficient functioning of organizational activities.
Article icon
Original research

Organizations Take Initiatives For The Development Of Women Leaders

This research will mainly focus on the view of women about development initiatives in the organization.
Article icon
Original research

Everyday Life of Slum Children: A Case study from Education Perspective

Every year, the city of Pune attracts migrant workers due to urbanization, and these migrants form residential pockets called slums. Today, around 40% of Pune’s population lives in urban slums, around 11% of children, who have little or no access to education with the everyday hand-to-mouth struggle for survival.
Article icon
Original research

Migrant crisis in India during COVID-19 lockdown: through photos

The Coronavirus pandemic saw a lockdown in the country. With the factories and workplaces shut down, many migrants in different cities of the country are stranded. The migrant workers were left with no livelihood.
Article icon
Original research

Remote working in India during the COVID-19 crisis

India has been reeling from the effects of the COVID-19 pandemic and has enforced a nationwide lockdown to ensure the spread is contained, and the situation is under control. This has paved the way for corporate across the length and breadth of the country to embrace remote working as the only feasible option to continue their business.
Article icon
Review

Workplace spirituality and employee commitment; ‘a critical review of contemporary literature

For a long time, the Western idea of life has kept the outer real world away from the inner world of spirituality. I have always felt that combining two could be damaging. There is a growing realization by the modern management think tanks that workspace spirituality has a definite role in improving performance and productivity while still ensuring employee engagement, motivation, commitment, and fulfilling his individual spiritual needs.
Article icon
Original research

Why do employees leave? A study on employee’ psychology and its influence on engagement and organizational politics

In today’s VUCA world, companies are trying very hard to increase their overall organizational performance, which can majorly be possible if they are well engaged. It helps in increasing the productivity, as well overall morale of the workforce. However, increased turnover intentions are one of the major problems faced by organizations.
Article icon
Original research

A strategic approach to employees’ well-being: study assessing the relationship between holistic wellness, job satisfaction emotions, and productivity

Employee holistic well-being is attracting more interest and consideration from businesses as the employers started realizing the gains and impact this implementation of holistic wellness policies for workers in the workplace can have on the business.
Article icon
Original research

A study on Environment-friendly Lifestyle and other major factors influencing household recycling in India

Waste Management in India has always been a severe problem, and tackling this issue would require a social mindset towards adopting green practices. This study aims to understand the consumer mindset and awareness of recycling in India and explore factors that could influence India’s recycling behavior
Article icon
Original research

Indian consumer’s receptivity to Chinese products in ‘aatma nirbhar Bharath’ era

With the global supply chain being disrupted due to the covid-19 pandemic and India embroiled in border tension with China, the Prime Minister of India gave an emergency appeal for ‘Aatma Nirbhar Bharat’ (self-reliant India).
Article icon
Original research

Impact of augmented reality marketing on customer engagement, behavior, loyalty, and buying decisions

Technological possibilities intrinsically shape marketing choices. While scientific progress has always been propelled by marketing needs or vision, emerging technologies have exposed marketing executives to unforeseen ways to interact with and influence clients.
Article icon
Original research

Role of Corporate Social Responsibility in Building Brand Loyalty and Purchase Consideration of Products and Services for Millennials

Can Corporate Social Responsibility have marketing implications and create value for the firm? This is a question which marketing managers often face. This study helps to examine and identify if CSR has a role in building brand loyalty and purchase consideration of products and services for Millennials.
Article icon
Original research

Strategies for work, workplace and workforce after Covid-19

We are into a new world after Covid-19, which will create a digital with virtual working space on the internet, and the workplace will be our house. The workforce is aligned with the digital platform, which is connected to the cloud.
Article icon
Original research

Social media as new effervescent tool for higher education post Covid-19

All Industries and Business People are running behind social media as today’s customers, their suppliers, all prospective employees, and all stakeholders also found on these media platforms.
Article icon
Original research

Study of impact and opportunities post Covid-19 for steel industry in key consuming segments in Indian

In the past, the world has seen many pandemics but never like COVID-19. This unprecedented disease, which is claimed to be originated from Wuhan (China), has left the world completely appalled.
Article icon
Original research

Effect of Coronavirus on Indian Tourism Sector

India is one of the most famous tourist destinations globally, offering a wide cluster of spots to see and activities to do. It is a mosaic of myriad attractions, from historical cities to natural splendors and finest architectural heritage.
Article icon
Original research

Presentation Skills a Holistic Way to Develop Communication Skills of Engineering Students: Opportunity for Self-Learning During COVID-19 Crisis

Communication is the very lifeblood to succeed in life, whether it is your personal life or professional life. So, it is important to develop and enhance the communication skills of undergraduates, especially engineering students. Organizations are willing to invest in students who showcase the true potential and are employable.
Article icon
Original research

‘Natural’ Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products

Healthy skin will never go out of style, and the advancements and improvements in the cosmetics industry guarantee to provide improved products with a healthy and personal touch. However, for consumers, it is difficult to assess the quality and effectiveness of a product.
Article icon
Original research

Covid-19 Affected Workers of Micro, Small, and Medium Enterprises

India announced the first lockdown starting from March 25, 2020, due to the outbreak of the COVID-19 pandemic. The Micro, Small and Medium Enterprises (MSMEs) have limited finances, workforce, and operations regarding products or services and do not have the resources to deal with such unexpected lockdowns.
Article icon
Original research

Navigating Talent Mobility for Career Growth: The Role of Career Conversations in Covid-19

The human desire for growth can be clearly seen in the realm of career prospects in organizations. People want to be given greater opportunities with the potential to advance within a firm which is much appreciated by both prospective and the current workforce.
Article icon
Original research

Consumption of Salt in Patients Suffering from Heart Failure

Heart failure is the deadliest medical emergency condition and considered as a global health priority. In order to prevent heart failure disease and death caused by heart failure, the healthcare professionals spreading the awareness among the public.
Article icon
Short review

Cybernetic Approach to Health Assessment

The exploration of orbital space served as a prerequisite for the creation of a new direction of medical science in relation to the very extreme conditions of life of spacecraft crews.
Article icon
Original research

Morphometry of the internal structures of the graylag goose (Anser anser) heart

As a result of our research, it was found that the heart of the graylag goose Anser anser is a hollow muscular organ weighing 28.950±0.08 g in females (relative 0.73%), 29.091±0.09 (0.69%) in males, with a length: ♀ 51.55±0.07 mm, ♂ 52.66±0.08; it is oval, slightly elongated.
Article icon
Original research

The role of pacemaker algorithms in preventing atrial fibrillation progression

Unnecessaryright ventricular (RV) pacing leads to cardiac dyssynchrony and increases the risk of developing permanent atrial fibrillation. Minimizing RV pacing by specefic algorithms decreases the AF risk.
Article icon
Original research

Evaluate Postmenopausal Women’s Knowledge of Osteoporosis Prevention at Specific hospital, Kancheepuram

Osteoporosis is a disease that changes with time. It’s a serious bone condition marked by brittle bones. Thickness, less technical degradation of bone tissue, and consequent increased bone plasticity, greatly increasing the risk of fractures bone. Osteoporosis is a public health issue affecting 200 million women worldwide each year.
Article icon
Original research

Effectiveness of selected Maternal Positions Onbiophysiological Parameters of Antenatal Mothers and Fetus During Non Stress Test

Non-Stress test is a non-invasive test performed over 28 week of gestation for detection of ante partum fetal surveillance. Maternal positioning can have an impact on both the mother’s and fetal physiological well-being.
Article icon
Original research

Prevention and Interventional Strategies of Adolescent Obesity / Overweight – Narrative Review

It’s a known factor that obesity and overweight among adolescentsare major emerging global health problems associated with morbidityand mortality throughout their life in developed and developing countries.
Article icon
Original research

Effectiveness of Cold Pack Application on Reduction of Pain Perception during Active Phase of Labour among Parturient Mothers

Pregnancy is the period of gestation from the fertilization of an egg, through development of a fetus, and ending at birth of the baby. A woman’s desire for, and cold pack of, pain relief during labour are influenced by many factors, including her expectations, the complexity of her labour and the severity of her pain.
Article icon
Original research

A Behavioural Analysis to Explain the Intent While Buying Organically Made Skin Care Essentials in Young Working Professionals of Noida City

In recent times, an upward shift in the demand for organically made skincare essentials has been witnessed. Consumers are giving up on conventional products by choosing products containing natural ingredients.
Article icon
Original research

Understanding critical success factors and customer expectations for Indian travelers after COVID-19

This research examines the identity of critical success factors (CSFs) in the leisure lodging segment and growth in India, coming out of the perspective of the domestic travelers representing the demand side of the lodging segment.
Article icon
Original research

Behavioral finance and COVID-19

According to Ram, characterized by a market crash and excessive stock price volatility, the COVID-19 pandemic had striking financial impacts. Some of the phenomena that occurred through the catastrophe, like the extreme volatility and unshakable confidence of fiscal associations, are not sufficiently explicated by the conventional financial paradigm.
Article icon
Original research

A study on stock market investors during COVID phase – prospect theory approach

At the macro-level, behavioral finance challenges classic financial theories. It shows that investor behavior in the real world is incompatible with the fundamental assumption of rationality in traditional finance, as studied by Sedaghati.
Article icon
Original research

To Assess the Factors Affecting Employee Engagement in Organizations during a COVID-19 Crisis

To identify the steps taken by organizations during the time of crisis concerning Human Capital and understand the impact each of these steps has on the employee engagement for the employees within the organization.
Article icon
Original research

Design for Difference: Cognitive Enhancement Toys For Children with Developmental Delays

Childhood is a phase where children explore, learn and enjoy. For some children, this phase is full of difficulties. These children suffer from either developmental delays or learning difficulties.
Article icon
Original research

A Psycho-Sociological Study on God men: What Draws Devotees of Various Socio-Economic Groups to Ashrams in India?

This paper observes the increasing influence of godmen in India and the socio-economic division among devotees that influences their decision to follow them.
Article icon
Original research

Regional Public Relations after COVID-19: A new frontier of growth in India’s Public Relations landscape

India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation.
Article icon
Original research

Reflections on the Symptoms of Humanitarian Principles in the Investigations – A Study on Admissibility of Electronic Evidences

The establishment of the International Criminal Tribunal’s post- World War II is the clear sign of augmented figure of International Crimes especially. The culmination of flagship tribunals like Yugoslavia and Rwanda opened the new phase for several significant questions such as the maintenance of humanitarian principles throughout the investigation, relevancy of evidence, authenticity, and overall mechanism and its legality too.
Article icon
Original research

Employer attractiveness: generation z employment expectations in India

Identifying the dimensions of the employer brand attractiveness of Indian ‘Generation Z’ students who are prospective employees on an overall basis and for certain segments of students, the study is conducted. Generation Z belongs to the age cohort, which has just started entering the workplace during this study.
Article icon
Original research

Personality type of consumers and their engagement with brands on Instagram

Social media platforms like Facebook, Twitter, Instagram, etc., help create an additional channel of communication with consumers, each offering unique value to the brand and consumers.
Article icon
Original research

Use of Artificial Intelligence in the Indian Insurance Sector, including Healthcare Companies

This research aims to understand better the application of Artificial Intelligence (AI) cases in the insurance industry, including healthcare companies. In particular, we want to expand the size and market penetration of AI in insurance markets to boost customer satisfaction in the insurance industry.
Article icon
Original research

An Exploratory Study of Factors Affecting University Choice Decision Made By Students for Business Schools in Pune

The endeavor is made to distinguish students’ intentions and reasoning for selecting a Master in Business Administration program extended by colleges functioning in the Pune region of India. It additionally probes into the criteria and factors undertaken to choose the institution offering the program.
Article icon
Original research

Impulsive buying behavior and Digital wallet Usage

This study has initiated an in-depth understanding of digital wallet usage on Impulse buying behavior. This study has used an online survey by using 385 respondents comprising people from different ages and backgrounds.
Article icon
Original research

A study on the acceptability of green products in Pune region

With rising markets and increasing customer volumes, the ecosystem is dramatically degraded by production and consumption habits. Governments, consumers, and producers have recognized the significance of this issue.
Article icon
Original research

GDPR and its Impact on Indian IT Firms

The development has been seen as’security interference,’ and few researchers feel that advances drive us into a period of ‘zero information assurance.’ This paper analyses the new GDPR rule in EU Law, fitting all the affiliations controlling or getting ready individual data surprisingly with the EU region.
Article icon
Original research

A study of marketing strategies used by Indian artisans during the Covid-19 crisis

70% of the population lives in villages in India. Time and again, we have underestimated this part of our population while thinking about our country’s economic growth. However, the true spirit and skills of Indian crafts live in rural areas that are self-sufficient and self-reliant.
Article icon
Original research

A Study to Find Effects of Covid-19 on Brick and Mortar Stores in Roorkee in Uttarakhand

Price downturn was long before the COVID-19 pandemic because most retailers have brick-and-mortar stores. It is crucial to review their store portfolios, including stores in at least three separate segments: shops in closed centers, band centers, or standalone locations and outlets.
Article icon
Original research

Online Classrooms: A Research Study to understand factors affecting Students’ motivation towards E-Learning

With advent of technology, disruptive ideas are witnessed blowing minds daily. Who could have thought students learning on internet will be witnessed? Distance Learning in India for education in India initiated within Correspondence Courses in 1962, responding to an ever-increasing demand for education could not be met by traditional system (Suresh, n.d.).
Article icon
Original research

Analysis of the Consumer Purchase Behavior of Personal Care Products in a Developing Country

This study aims to understand the consumers’ purchase behavior of personal care products in India. The study will identify the various factors which impact the final purchase decision of the consumers. A qualitative study was undertaken by conducting semi-structured in-depth interviews.
Article icon
Original research

Statistical Modeling and Analysis of Online Examinations in Covid-19

In this paper, the authors build a model that predicts the grade point from a collection of independent variables including student characteristics and exam marks achieved in four marketing management courses using data from four courses.
Article icon
Original research

Developing Cross-Cultural Competencies in Startups after Covid-19: An Overview

In the present VUCA world, start-ups are known to perform to the best of their ability. The goal of this study is to learn more about how great multicultural start-ups may be a powerful and adaptable driver for economic progress which are started after covid-19.
Article icon
Original research

The Importance of Internationalization on ‘Academics and Research’ parameters for Ranking of Universities after Covid-19

Mobility of students and faculty is an essential aspect of Internationalization of Higher Education (IHE), but it also has an influence on academics and research, necessitating study into the consequences of these two characteristics for university ranking.
Article icon
Original research

Heart-Type Fatty Acid Binding Protein as Potential Biomarker for Acute Myocardial Infarction

Acute myocardial infarction (AMI) is the most recurrent heart emergency which can lead to morbidity and death. During infarction, the heart releases cytoplasmic protein in the blood.
Current issue
Cardiometry's library
Founders of Cardiometry
Video about Cardiometry
Our partners