An Exploratory Study of Factors Affecting University Choice Decision Made By Students for Business Schools in Pune

Abstract

The endeavor is made to distinguish students’ intentions and reasoning for selecting a Master in Business Administration program extended by colleges functioning in the Pune region of India. It additionally probes into the criteria and factors undertaken to choose the institution offering the program. The intention is to help the colleges include the elements in consideration while carrying out promotions before admissions and attract promising students for the course provided. This study investigates the reasoning behind a student’s selection of an MBA institute. The theoretical model actualized for this theory comprises the 7P model created by Kotler and Fox, which is unequivocally custom-made for schools and colleges. Self-managed surveys were coursed to 306 student participants in 2020. The data obtained were evaluated using concise methodological approaches like factorial analysis. At the MBA level, five factors were extracted, which had various segments of 7ps. I understand that the research discoveries will empower both the promotion offices of universities and educational organizations in India to comprehend the psychological research of undergraduates and build up a compelling blend of marketing strategies. It would also promote programs that better represent the needs of students and improve the attraction among all future students in private colleges.

Imprint

Dhruv Mulchandani, Tajamul Islam. An Exploratory Study of Factors Affecting University Choice Decision Made By Students for Business Schools in Pune. Cardiometry; Issue 23; August 2022; p.529-537; DOI: 10.18137/cardiometry.2022.23.529537; Available from: https://www.cardiometry.net/issues/no23-august-2022/exploratory-study-factors-affecting