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Challenges and solution of digitalization in retail sector of India during COVID-19

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Digitalization has helped in the transformation of several industries in the last 20 years. Merging various computer functionalities, such as internet facilities usage, super-fast processing ability, improved ability to acquire, and utilizing digital form data is a major success factor in this context. In this paper, we would mainly like to focus on the retail sector and how digital platforms transform the logic of retail exchanges and assess the challenges where digitalization can overcome in retail industries.In this day and age of the internet and electronic gadgets, almost everything is going virtual. A large portion of the population is finally transitioning from traditional to modern technology for any transaction type, whether banking, business, selling, and purchasing or any other activity. The digital revolution has significantly altered the efficiency and speed of economic operations, particularly during the recessionand after the pandemic, which caused the global economy to slow. As a result of this situation, and to avoid a breakdown shortly, the global economy has been revolutionized by the internet and digital devices.


Asmita Jain, Mandaar Pande. Challenges and solution of digitalization in retail sector of India during COVID-19. Cardiometry; Issue 25; December 2022; p.521-527; DOI: 10.18137/cardiometry.2022.25.521527; Available from:


Digitalization,  Retail sector,  COVID-19,  Use-cases,  Physical interaction,  Modern Technology
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