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Original research

Do Employees Identify?: A Study of Organizational Culture and Learning

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This study aims to explore the influence of organizational culture and learning orientation on the organizational identification of the employee. Organizational culture is defined through various parameters in an organization depending on various internal and external factors. This relationship between culture, learning, and identification would help organizations enhance the employees’ performance and commitment toward the same.

Proposed Design/Methodology/Approach

To assess organizational culture, including all four types Clan, Adhocracy, market, and hierarchy, an organizational culture evaluation instrument by Cameron and Quinn with a 7-point Likert scale would be used. For organizational learning styles, assessment is to be done through a modified instrument of Jashapara’s 38-question questionnaire. Organizational identification consisting of positive, ambivalent, neutral, and disidentification would be evaluated by the modified questionnaire developed by Kreiner and Ash forth. The sample has been collected from employees working in the pharmaceutical sector.


Hierarchy and market culture show a direct positive impact on identification, while adhocracy and clan culture show a decent negative impact. SL and DL learning styles show a minimal effect on all identification types except for Positive. Almost all the culture types impact all the identification types through learning types as a mediator variable.

Practical/theoretical implication

This study would help strengthen the theory that the factors responsible for culture can be influenced by other internal factors like learning and identifying the employee in an organization. The study can then be extrapolated for its validity across various sectors of the industry.


This study is an original work; it has not been submitted anywhere for publication consideration.


Nitish Chandra, Pooja Sharma. Do Employees Identify?: A Study of Organizational Culture and Learning. Cardiometry; Issue 24; November 2022; p.768-779; DOI: 10.18137/cardiometry.2022.24.768779; Available from:


Organizational culture,  Organizational identity and organizational learning,  Involvement in decision-making activities,  Pharma Industry
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