Article icon
Original research

Monetizing Data Points to Increase Profitability for Banks

* Corresponding author

[email protected]


Today’s digital world is functioning with a new asset – data. Businesses possess humongous volumes of data, opening up new revenue streams. The financial world has also started to recognize the potential of data. Payment providers can turn internal and external data into a revenue earner to create alternative business models. These models will be different for primary owners and custodians of data. This paper focuses on how banks can increase their profitability by leveraging and monetizing data. It studies the evolution of data monetization by different payment providers. Traditional banks used to charge fees for rendering services. This paper explores how banks can monetize data in several ways to generate new revenue opportunities for product cross-selling or reach out to new customer segments. It analyses customer preferences across different payment platforms. The paper also discusses ‘open banking’ and other pain points and strategies to tackle them.


Mohit Borthakur, Harini Srinivasan, Prasanna Kulkarni. Monetizing Data Points to Increase Profitability for Banks. Cardiometry; Issue 24; November 2022; p.948-959; DOI: 10.18137/cardiometry.2022.24.948959; Available from:


Data monetization,  Bank profitability,  Bank customer preferences,  Payment preferences,  Bank data analytics
Download PDF
Cardiometry in Telegram
Current issue
Cardiometry's library
Founders of Cardiometry
Video about Cardiometry
Club of long-livers 90+
Our partners