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Original research

Digital transformation in Retail Industry

* Corresponding author

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Radical changes in the business scene request that ventures relook their plans of action, include imaginative capacities, and plan to remember new goals. Getting by in an altogether veritable business network requirements other than the capacity to sell; searching for analyzing existing business structures for seeing bottlenecks, forming dynamically momentous structures for improving operational ability, and most blend of advances, approach and undertaking plans in the framework for the notable client experience. Purchasers have chosen to purchase decisions at the store, giving physical retailers extraordinary ability to get some answers concerning and sway practices and tendencies. With the ascent of web-based business, online shopping, and most as of late keen advancements, new contenders undermine this long-standing matchless quality. Accepting a value creation perspective, we separate how digitization started the breaking down institutional retailing as the basic interface to the customer. With individual shopping experience transforming into the best approach to improving customer experience, it is the perfect open door for retailers to move from ‘customer association’ with ‘ customer duty.’ Applications and corners are overriding pieces of the conventional shopping experience, calling for store conditions to advance. Furthermore, with a stretching out number of clients moving to online stages, retailers consider their essentials by prerequisite development models and improving shopping encounters overall touch-focuses and channels.


Sourav Dutta, Raghav Sandhane. Digital transformation in Retail Industry. Cardiometry; Issue 24; November 2022; p.859-866; DOI: 10.18137/cardiometry.2022.24.859866; Available from:


New Goals,  Online shopping,  Web-Based Business,  Client Experience,  Customer Duty
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