Impact of pandemic on women’s purchase decision for feminine hygiene products: a COVID-19 lockdown perspective

Abstract

The uncontrolled spread of the COVID-19 pandemic has forced nations to shut their borders and impel the lockdown. Although the pandemic has affected the nations economically and socially, the nationwide lockdown has also dramatically affected the supply and demand for feminine hygiene products. It became interesting for the researcher to investigate the effect of COVID-19 lockdown in the purchase decision, availability, and perception of women for feminine hygiene products. The study was conducted employing a quantitative approach. A self-administered questionnaire was used to elicit responses from females using a convenience sampling technique and interpret the data ordinal logistic regression method. The findings of this study indicated that within the lockdown period, females with consistent income started buying a slight high quantity of feminine hygiene products so that they can store them for an emergency; it has also been seen that they find it difficult to shop for these products from the stores as in the initial period of lockdown as these products were not put into essential item list. So shortage was noted. However, females observed these products as important products for storage; This study will assist the policymakers and private ownerships in better insight into females' attitudes toward feminine hygiene products and provide timely resources and services to the affected population during a pandemic situation.

Imprint

Smriti Shukla, Rinku Sanjeev. Impact of pandemic on women’s purchase decision for feminine hygiene products: a Covid -19 lockdown perspective. Cardiometry; Issue 25; December 2022; p.435-440; DOI: 10.18137/cardiometry.2022.25.435440; Available from: https://www.cardiometry.net/issues/no25-december-2022/impact-pandemic-women’s