The use of visual stimuli in combination with measured cardiometric and galvanic skin reactions to identify the hierarchy of moral and ethical regulators in individual’s social behavior

Abstract

The article presents experimental data confirming an assumption that an independent performance referring to the selection and ranking of visual stimuli by respondents allows not only to identify, but also to build a hierarchy of regulators of social behavior of each individual. It is shown that this kind of diagnostics also makes possible to determine the prevailing moral and ethical regulators in behavior in a particular social group, which can easily be represented as the poles of semantic differentials. It is noted that an important feature of this type of diagnostics is the subject-genetic nature of the procedures performed, owing to which each respondent begins to more clearly realize his/her life priorities and expands his/her readiness for vitally important decision-making.

Imprint

Alexander S. Ognev. The use of visual stimuli in combination with measured cardiometric and galvanic skin reactions to identify the hierarchy of moral and ethical regulators in individual’s social behavior. Cardiometry; Issue 30; February 2024; p.55-61; DOI: 10.18137/cardiometry.2024.30.5561; Available from: https://www.cardiometry.net/issues/no30-february-2024/use-visual-stimuli-combination