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A Study to Find Effects of Covid-19 on Brick and Mortar Stores in Roorkee in Uttarakhand

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Price downturn was long before the COVID-19 pandemic because most retailers have brick-and-mortar stores. It is crucial to review their store portfolios, including stores in at least three separate segments: shops in closed centers, band centers, or standalone locations and outlets. Once customers are happy to come back, each would possibly have a different pattern of traffic. Product will be modeled according to the type of product being sold and whether it is a purchasing requirement or a fringe. A high level of unemployment is also projected to impact the available revenues to be invested. World shocked by corona pandemic and the global economy as a result. No wonder traditional brick and mortar retail has continued to decline for many years. Widespread countermeasures in many countries are now massively escalating this decline to help slow the virus and close down all but main retail outlets (supermarkets/ businesses, pharmacies/drug shops, post office, and banks).


Hemant Tyagi, M. K. Gandhi. A Study to Find Effects of Covid-19 on Brick and Mortar Stores in Roorkee in Uttarakhand. Cardiometry; Issue 23; August 2022; p.660-665; DOI: 10.18137/cardiometry.2022.23.660665; Available from:

Ключевые слова

Brick-and-mortar,  Corona pandemic,  Digitalization,  Innovative business,  Consumer,  Unemployment
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