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Developing Cross-Cultural Competencies in Startups after Covid-19: An Overview

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In the present VUCA world, start-ups are known to perform to the best of their ability. The goal of this study is to learn more about how great multicultural start-ups may be a powerful and adaptable driver for economic progress which are started after covid-19. Both primary and secondary data are collected from various electronic sources and the method of the questionnaire has also been employed to understand the topic in a qualitative and explorative manner. It can be easily concluded that cross-cultural competencies help start-ups to understand the global market scenario and respond accordingly in an appropriate way. This opens a new vertical of learning to make the business a better responsive organization. Although on the other hand, such start-ups are often seen to face issues in hiring and bureaucracy because of various reasons such as cultural issues and unfair use of unpaid work. To overcome this, start-ups need to follow lean management and also focus on improving cross-cultural communication.


Himani Raj, Sonal Shree, Pravin Dange. Developing Cross-Cultural Competencies in Startups after Covid-19: An Overview. Cardiometry; Issue 23; August 2022; p.773-779; DOI: 10.18137/cardiometry.2022.23.773779; Available from:

Ключевые слова

Competencies,  Cross-cultural,  Start-ups,  VUCA,  COVID-19
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